Company:Zhengbang Creative ?Beijing?Branding Technology Co.,Ltd.
Designer(s): Zhengbang Creative ?Beijing?Branding Technology Co.,Ltd., China
Category: , Professional
User's Profile : -
Zhong Pin Tang
When designing a company logo one of the main things is
to define the identity, i.e. to represent clearly who the
company is and how it would like to be perceived. A
masterfully executed logo materializes the identity for the
user and all those who interact with the logo. Now, as
designers, we have to recognize and respect what gives
logos this power to define-our goal being to create high
quality and effective logos for our clients.
Aligning three Chinese characters(?????)vertically to
create this logo?which looks like the print of imperial
jade seal. The whole package is full of rich eastern
culture atmosphere. Yellow represents royal class in
China, which establishes sense of trust and royal.
Examine symbols from multiple perspectives-that of the
clients, that of their target audience, and even beyond
their normal social and cultural contexts. What a symbol
represents in one culture may not be what it represents
in another. This is crucial for companies who seek to
create international identities and brands.
About the Designer/Company
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