"Príncipe Biosphere Bottle"
Designer(s): Omdesign, Portugal
Category: , Professional
User's Profile : User's Profile
“No plastic. A small gesture is in your hand.” is the
motto for the international campaign launched by the
UNESCO World Biosphere Reserve at the Island of
Príncipe. The campaign was created by the Portuguese
advertising agency Omdesign.
The goals of this campaign are: raise awareness of the
need for greater environmental preservation, promote
a reduction in waste production and import,
encourage the use of reusable "Príncipe Biosphere
Bottles", remove plastic from the Island of Príncipe and
guarantee that there is available drinking water.
This initiative aims to raise awareness and call to
action. It warns the island's population of the very real
issue of excess plastic and calls their attention to the
quality of the island's water. Under the umbrella of the
campaign, 50 used plastic bottles can be exchanged
for a "Príncipe Biosphere Bottle". This stainless steel
container is made with safe plastic-free material and
can be refilled at any of the treated pure water stations
on the island. The Island of Príncipe was declared
UNESCO World Biosphere Reserve in 2012.
This campaign was launched in 2013 and has been a
success ever since. A large number of the population
has engaged and become involved with plastic
collection. More than 150,000 plastic bottles have
been collected to date. Also, there has been an
increase in the number of drinking water dispensers.
This campaign has been organised by the Biosphere
Reserve of the Island of Príncipe on behalf of the
Regional Government of Príncipe, and it has been
supported by the UNESCO, the Spanish Environment
Ministry and the company HBD.
About the Designer/Company
Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients that honour it with their patronage and loyalty. Based on a solid relationship between the agency and its customers, Omdesign works with leading companies worldwide in different industries such as food and beverage, mass consumption, tourism and others. The agency is recognised globally for the high quality and excellence of its work