"Graceland Tablet Tour"
Company:Unified Field Inc.
Designer(s): Unified Field Staff -
Marla Supnick: Principal in Charge
Jeff Becker: Lead Engineer
Maureen Lin: Lead Designer
Quincy Bock: Associate Designer
Tonian Irving: Project Lead and Producer
, United States
Category: , Professional
User's Profile : User's Profile
The Graceland Tablet Tour is among the first to use a
Mobile Device (iPads) as a walk-around
tool for tour visitors and the very first to leverage iBeacon
technology as a robust content
This project was built to replace an audio tour that had
been in place at Graceland for decades.
In addition adding an interactive dimension to the Graceland
tour, the application offers games
and activities as well as opportunities for guests to dig
deeper into Elvis-related content. Some
examples include: QTVR images of every room in Graceland
so guests can view the space from
perspectives that are not permitted while on site, Elvis's
home videos, and an "Elvis Yourself"
interactive that invites guests take a photo of themsleves
and see it superimposed onto the
body of an Elvis character.
About the Designer/Company
Unified Field creates content-rich, experiential and interactive media for next-generation digital branding environments, multichannel media experiences and interactive exhibits. Our clients include major brands, museums, non-profit institutions and Fortune 100 corporations around the world. Over 20 years, Unified Field has forged new ground in applying media to create paradigm shifts in how we think about our world, and ourselves.
Unified Field is dedicated to leveraging media, art, design and technology to reveal the unseen, helping to make connections between the curiosity of everyday people and the passion of seasoned experts.
We see interactive media as a way to invoke a frame of mind that encourages exploration. Data can take on a personality, evoke emotions and provoke deeper thought. By transforming trepidation into curiosity, our projects invite conversation, play and even shifts in thinking.
From the start, our work pioneered the field by pursuing a cross-disciplinary approach while engaging clients, respecting their uniqueness and examining their needs from a variety of angles. Our commitment to fostering a climate of collaboration continues today through the development of cutting-edge digital fabrication labs, where new ideas can be developed at the precise places where the physical and the virtual converge.