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L’heritage Heirloom Seeds Packaging, Woodbury University | International Design Awards Winners
L’heritage Heirloom Seeds Packaging, Woodbury University | International Design Awards Winners
L’heritage Heirloom Seeds Packaging, Woodbury University | International Design Awards Winners
L’heritage Heirloom Seeds Packaging, Woodbury University | International Design Awards Winners
L’heritage Heirloom Seeds Packaging, Woodbury University | International Design Awards Winners

L’heritage Heirloom Seeds Packaging

Lead DesignersInstructor: Dan Hoy
ClientHaley Clark
Prize(s)Honorable Mention
Entry Description

The ask on this assignment was to create a product line
that provided a unique solution to a specific market
audience. This product line then would have an identity
and logo, various packaging structures, graphics and
copy, and application to the varying structures.

The creative process first started with looking into the
market landscape of gardening, understanding the
growing demand for heirloom seeds that are both
organic and have a historical background, and finding
what source could fill this need. This then led to heavy
research into the history of food production and garden
cultivation in France because of the consistent
horticultural documentation, as well as which specialties
would then appeal to an American audience. To
transform this information into an identity for a
company, a list of French words that would have
connotations to American viewers was looked over and
"L'Héritage" was chosen, meaning "heirloom" or
"antique", and in French connotes ideas of a lasting
tradition. The logotype is slightly modified from an
existing font to extend the flourishes and fine detail on
the type and gives the product a high-class but vintage
callback. Hand-drawn colored pencil sketches are the
star of the packaging, highlighting each seed's best
features and the final product's ending beauty. To
further challenge the current structure of seed packages,
instead of the paper envelope most come in that has no
reusability, the seeds are contained in vials and then fit
within the slits of the larger paper pieces. For the bulb
packaging, the same paper is used but the bulbs are
contained within a cheesecloth mesh. The back barcode
has been modified to extend the lines into plants
growing upwards, but retains its ability to be read by a
barcode scanner.