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Lucifer Lighting Monograph, Gensler | International Design Awards Winners
Lucifer Lighting Monograph, Gensler | International Design Awards Winners
Lucifer Lighting Monograph, Gensler | International Design Awards Winners
Lucifer Lighting Monograph, Gensler | International Design Awards Winners
Lucifer Lighting Monograph, Gensler | International Design Awards Winners
Lucifer Lighting Monograph, Gensler | International Design Awards Winners

Lucifer Lighting Monograph

CompanyGensler
Lead DesignersJanice Cavaliere
ClientTiffany Ricardo
Prize(s)Honorable Mention
Entry Description

When engineering and design company, Lucifer Lighting,
needed to design a monograph book that would make its
CEO and avid book collector Gilbert Matthews proud, the
company turned to Gensler. Lucifer Lighting sought to
create clear, compelling brand communications and tools to
support its international expansion goals.

Having established a client relationship of six years,
Gensler developed an understanding of brand vernacular
that enabled Gensler to create, refine and extend a fresh
new brand vocabulary. This new brand DNA was applied to
the company’s exhibit spaces, print collateral, advertising
and website that successfully conveys the broad range of
its product offerings. Bold typography, background patterns
extrapolated from technical drawings, color gradients and
stunning product photography combine to reflect the
elegance and value of the company's products while
offering technical details in an approachable and engaging
manner.

In a radical departure from a conventional product catalog,
Gensler fulfilled the company’s request for a monograph
book, which employs a fresh, sophisticated and memorable
visual vocabulary. With this comprehensive design
vernacular and dedication to simplifying the complex,
Gensler was successful in helping the client to tailor their
messaging and deliver a compelling monograph for a
diverse customer base.