"Merlon Pub Branding"
Designer(s): "Leo Vinkovic", "Igor Penovic"
Category: Print, Professional
User's Profile : User's Profile
The project task was branding and identity design for the pub. The pub is located in Tvrđa - the old baroque center of Osijek. Tvrđa is a baroque town-fortress built in the 18th century and built in a large baroque system of strategically fortified towns on the border with the Ottoman Empire. \"Merlon\" is a name for a solid upright section of a battlement or crenellated parapet in architecture or fortifications that serves as protection for the observers and the military at the top of the fort. Therefore, Merlon corresponds to the primary function of Tvrđa. Its goal is to create the authenticity that its guests will be able to relate to. The logo of the pub must contain the logo of the Staropramen Brewery because the project was sponsored by the Staropramen Brewery (Zagreb Brewery/Molson Coors).
About the Designer/Company
Studio 33 is specialized in branding, design and development. We also love to work on packaging and logo design projects. Our studio is based in Osijek (Croatia) but we work with clients from all over the world.
We have many years of experience working in the agency and prefer organized, systematic and quality work that will fulfil your requirements and help you in promoting or selling your services and products whether you are a small, medium or a corporate client.
Our projects have received numerous awards; they have been published in design books specialized in branding and packaging and have been featured on web sites and in magazines.