Yves Behar & fuseproject
The 7th annual INTERNATIONAL DESIGN AWARDS, Product designer of the YEAR
Project: Jambox Speaker for Jawbone
Yves Behar (IDA Ranking 3875) is a design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999. He is also Chief Creative Officer at Jawbone, where for the last 11 years his products, brand and communications work has helped the company become a leader in wearable and audio consumer electronics. Behar is also the Creative Co-Founder of OUYA, an open soured gaming platform, and is Co-founder of start-up August, a next generation home entry system.
His other collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada and many others have received international acclaim. Béhar's works are included in the permanent collections of museums worldwide, and he is a frequent speaker on design, sustainability and business topics. www.fuseproject.com
Jambox Speaker for Jawbone Project: The design explorations for MINI JAMBOX started with a blank sheet and the idea to completely re-invent the wireless speaker, as we knew it. The user-centered insight and starting point for MINI is that people love the small JAMBOX size, and yet they want to take the product with them without hesitation about size or weight, from a jacket pocket to a small handbag. Delivering high quality sound in a small space requires a very rigid enclosure with inherent structural integrity. Eventually aluminum extrusions combined with a very advanced and patented assembly method became the clear winner. This new approach enabled us to achieve the most efficient use of space, as outer skin and structural skeleton are one and the same. Form and function are truly intersected, as the overall size is the smallest, yet the rigid acoustic cavity affords maximum volume for the sound chamber. The extrusion and material also confers MINI with the strength and robustness needed in a physical object made for portability. “In order to innovate, we have to take a process and push it somewhere entirely new,” says Yves. The demanding pursuit of refining the aluminum extrusion into an entirely new construction, flexing what might be possible with a mechanical engineering assembly that requires fewer parts and assembly steps, stewarding major leaps in production capabilities at scale. "The result is that the MINI exterior skin is also the internal skeleton, in one fluid gesture; we are not just wrapping internal components with a sexy package, the package is the sound chamber."