The brief was part of a larger overarching brief to completely repackage Iswari's extensive range of products. This range of super proteins is designed to mimic the amino acid profile of a human and provide all the necessary nutrients - in other words it forms a complete protein.
I decided to illustrate people in active outdoors endeavours to show that it can be for anyone, not just athletes and bodybuilders. As the products are vegan, the illustrations depict the people being infused with energy from the plant proteins, helping them to achieve their best.