To stand out in a crowded space, build an audience with
the more casual gamer and maintain the brand’s
authenticity with our core consumer, we developed a
packaging architecture that captures the essence of the
Logitech brand while borrowing aesthetic elements from
the world of gaming. Sleek, bold and sophisticated, the
use of clean, rich photography and black backgrounds
allow the product lighting effects to pop off the package.
And the meticulous attention to detail—from heavy stock
art paper, special finishes, hinge design, metallic foil and
a faceted paper tray holder—creates a container that
honor the quality of the products inside.