Background info :
“Old pier” is the original Shiliupu, as the most legendary.
Here are Riverside alleys, old Shikumen community
spread on the beach tycoons’ story. Old pier is located in
Zhongshan South Road, Huangpu District, Shanghai, Lane
505, is an important part of the effort to build the
Economic Commission of Huangpu District on the beach
Creative Industry Park, was named 2008 Top Ten
Creative Industry Park and the 2009 Shanghai Industrial
Tourism Attractions , South Bund has become a new
landmark in the fashion sector.
Ideas and meaning:
From the perspective of the designer brands start with
the old pier, looking for memories of the old pier, select
old sailboat sail shape, showing designs for cards, people
in the space environment reminiscent of natural history
has here Yang Fan, who parked here bold combination of
stainless steel and linen adds to the vicissitudes of
history, thus emphasizing the old pier brand personality.