"Brigaderia Christmas Edition 2012"
Designer(s): Creative director: Gustavo Piqueira, Samia Jacintho
Design: Gustavo Piqueira, Samia Jacintho, Danilo Helvadjian
Assistant designers: Ana Lobo, Marianne Meni, Brazil
Category: , Professional
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To develop the new series of Christmas packaging for
Brigaderia, a Brazilian confectionery store specialized in
"brigadeiro" sweets, we have moved away from the
“traditional” aesthetic of the season — winter visuals and
the classic red and white — and developed an identity
which truly reflects Brazil's reality — a festive, colourful,
summer Christmas experience.
Playful collages of animals with musical instruments and
santa claus hats "take the stage", bringing the christmas
spirit through tropical citric colours and a wholesome
pattern made of musical notes and brigadeiro sprinkles,
in a unusual, but highly celebrative visual identity which
brings the Christmas spirit closer to home.
The collection is composed of carton presentation boxes
that hold 6 to 12 brigadeiro sweets, paper gloves for
panettones and plastic presentation bowls, stickers for
individual packs, brigadeiro filled cosmetic tubes, mini
glass jars and postal cards with commemorative wording
for spreading the Christmas spirit.
About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in SĂŁo Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex canâ€™t be boxed in the traditional â€śagencyâ€ť or â€śdesign studioâ€ť terms. To know more, please access: www.casarex.com