Project: "Brigaderia Christmas Edition 2012"
Company:Casa Rex
Designer(s): Creative director: Gustavo Piqueira, Samia Jacintho Design: Gustavo Piqueira, Samia Jacintho, Danilo Helvadjian Assistant designers: Ana Lobo, Marianne Meni, Brazil
Category: , Professional
User's Profile : User's Profile

Entry Description: To develop the new series of Christmas packaging for Brigaderia, a Brazilian confectionery store specialized in "brigadeiro" sweets, we have moved away from the traditional aesthetic of the season winter visuals and the classic red and white and developed an identity which truly reflects Brazil's reality a festive, colourful, summer Christmas experience. Playful collages of animals with musical instruments and santa claus hats "take the stage", bringing the christmas spirit through tropical citric colours and a wholesome pattern made of musical notes and brigadeiro sprinkles, in a unusual, but highly celebrative visual identity which brings the Christmas spirit closer to home. The collection is composed of carton presentation boxes that hold 6 to 12 brigadeiro sweets, paper gloves for panettones and plastic presentation bowls, stickers for individual packs, brigadeiro filled cosmetic tubes, mini glass jars and postal cards with commemorative wording for spreading the Christmas spirit.

About the Designer/Company
Casa Rex is a highly acclaimed international design consultancy credited with over 100 awards, with offices in São Paulo and London. Headed up by Gustavo Piqueira, a multi-cultural team of almost 40 people develop strategic design for global consumer brands; original design for editorial, corporate and environmental projects; and cutting-edge experimental design for anything from typefaces to homeware - affirming that Casa Rex can’t be boxed in the traditional “agency” or “design studio” terms. To know more, please access: www.casarex.com