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Standards New Zealand

CompanyMinistry of Business, Innovation and Employment
Lead DesignersWendy Cameron & Will Manning
Design TeamEzra Toma, Gareth Ruck, Chris Sands, Lisa Hart, Sarah Cox, Caroline Carruthers, Emma Laidlow, Alex Gossage, Tina Sudell, Trudy Kirkbeck,
ClientStandards New Zealand
Prize(s)Bronze in Print / Stationery
Entry Description

Standards New Zealand was looking for a refreshed identity to start the new decade. Chief among their concerns was the ease with which printers could handle their logo at various sizes. A new mark was designed, which readily addressed this concern, and a new visual language was developed around readability and ease-of-use of standards materials. Vibrant colours, interlocking fields reminiscent of the new mark, and use of home grown typography complete the new identity system.