Bank of China (Hong Kong)’s New Concept Branch

Bank of China HK engaged One Space to help rejuvenate
their retail banking offering. We developed not only a
refreshed brand identity, but also re-engineered a wholly
new customer service model that brings together staff and
customers in a more open, friendly and accessible manner.
This prototype branch includes three floors of banking,
which we completed in 2013, and a major multi-storey
façade re-design, currently under development
Faced with an increasingly competitive market environment,
BOC briefed us to achieve a step-change in visibility,
leveraging their already expansive branch numbers towards
greater streetscape impact and brand recognition.
The interiors are spacious, well-illuminated, flexible and
welcoming. The street-facing Ground Floor entrance hall
can accommodate exhibitions, financial planning seminars
or community events, alongside 24-hour banking. A
dramatic, sculptural staircase links the street level entrance
hall to the banking halls above. On Level 1, tellers are
positioned in a more cordial relationship to customers, and
privacy-screened customer service desks facilitate more
confidential interactions.
At the Level 2 Wealth Management Centre, we created a
wholly different service model that better engages the
Relationship Managers and customers in a more relaxed
setting. Behind a sweeping curve of glass, finely crafted
private rooms encourage more open dialogue and foster
trust.
Our 3-dimensional facade concept – inspired by the
enduring symbolism of bamboo in ancient and modern
Chinese arts and literature – delivers a refreshed expression
of the trusted BOC brand that is instantly recognisable,
highly visible and memorable.