Fruit Packaging for Kimaye

CompanyWOW Design Pvt Ltd
ClientSantosh Shetty
DesignerMs. Deepti Kshirsagar
PrizeHonorable Mention
Entry Description

INI Farms is one of India’s largest horticulture companies focused on providing Pomegranates and Bananas under the brand name Kimaye. The objective was to establish Kimaye baby bananas as more nutritious and preferred choice of fruit for kids versus the unbranded bananas. The challenge was proposing a design that offered maximum touch and feel of the fruit as it greatly influences consumer buying behaviour. Thoughtful packaging incorporating consumer insights had to be designed to generate interaction from buyer and consumer. A packaging design with a strong concept that showcased multiple themes was executed which captured the fruit’s essence while being fun for kids. Two such themes viz Jungle fun and Dino World were translated into bunch hangers and stickers. Tattoos were integrated in stickers which could be used as a fun element by kids post consumption of bananas. The overall design proved pivotal in creating desired distinction from competition

About Designer

WOW Design is an independent strategic brand design consultancy located in Mumbai India.WOW Design has been the strength behind some of the major brand launches and revamps in the country, and has been growing steadily under the able leadership of Deepti Kshirsagar, Saswata Das and Saiprasad Karalkar. Each one of them has brought in the best industry expertise and experience to form a strategically strong, creatively fresh and technically perfect team. IT has been creating, rejuvenating brands for major Indian and international FMCG brands like ITC, Heinz, StarBucks, Kelloggs, Abbott, Future Group, Amul and its likes. Currently, it is a private limited entity with a team strength of 25 people and offers core services in areas of Brand Creation, Packaging Design, Retail branding and Space Design