Fruit Packaging for Kimaye

CompanyWOW Design Pvt Ltd
Lead DesignerMs. Deepti Kshirsagar
ClientSantosh Shetty
Prize(s)Honorable Mention
Entry Description

INI Farms is one of India’s largest horticulture companies
focused on providing Pomegranates and Bananas under the
brand name Kimaye. The objective was to establish Kimaye
baby bananas as more nutritious and preferred choice of
fruit for kids versus the unbranded bananas. The challenge
was proposing a design that offered maximum touch and
feel of the fruit as it greatly influences consumer buying
behaviour. Thoughtful packaging incorporating consumer
insights had to be designed to generate interaction from
buyer and consumer. A packaging design with a strong
concept that showcased multiple themes was executed
which captured the fruit’s essence while being fun for kids.
Two such themes viz Jungle fun and Dino World were
translated into bunch hangers and stickers. Tattoos were
integrated in stickers which could be used as a fun element
by kids post consumption of bananas. The overall design
proved pivotal in creating desired distinction from
competition

Bio

WOW Design is an independent strategic brand design consultancy located in Mumbai India.WOW Design has been the strength behind some of the major brand launches and revamps in the country, and has been growing steadily under the able leadership of Deepti Kshirsagar, Saswata Das and Saiprasad Karalkar. Each one of them has brought in the best industry expertise and experience to form a strategically strong, creatively fresh and technically perfect team. IT has been creating, rejuvenating brands for major Indian and international FMCG brands like ITC, Heinz, StarBucks, Kelloggs, Abbott, Future Group, Amul and its likes. Currently, it is a private limited entity with a team strength of 25 people and offers core services in areas of Brand Creation, Packaging Design, Retail branding and Space Design