New School logotype & Stationery

Lead DesignerIlya Baranov
Project LinkView
Prize(s)Honorable Mention
Entry Description

Logotype and stationery for a New School educational project. New School is an educational project based on the best practices of western humanitarian education.
Public school that provides primary, secondary and high stages.

The idea behind the logotype is Fibonacci sequence and Golden ratio. This reveals the idea of balanced education and mathematics traditions behind the educational plans.

The logotype can be deconstructed into elements and then transformed into a new logotype for various educational fields - maths, geography, biology.

Different logotype applications allow to distinguish between various educational directions, still keeping the style integrity of the base logo.

The school is in a brand new building, with interiors designed for the nowadays education needs - free planning, no classrooms, changeable geometry of rooms inside, etc.


I am an art director at Aerogroup and CEO and art director at DeMouton & Co studio. Worked for 16 years with a number of brands (Aeroflot, Audi, Subaru, Mazda, Opel), magazines (Snob, Psychologies, Cinema, SF Light), sites, etc.