He came to attract the new drinker, the young man. The end customer has to feel the wine through its label. The brand is very expressive and refers us to current times, we discover the truth by scratching a little on the surface.
We make an illustration in which we hide elements behind the bars, scratching them the wine and the good life appears.
We look for labels that can interact with the public, that touch it and that discover it, that they say something to them and that they remain in the memory.
Small print It is printed digitally, and a scratch silver ink is applied and a glitter on it