The decision to present our logo black on black background could be risky, but no, quite the contrary; the real distinction is in the curiosity aroused in the receiver, in search of something that apparently seems to be “nothing”. This creates an experiential value that conveys perfectly the conceptual and creative quality we offer as professionals. We can define the development of our visual identity as the culmination of an ideological process. Simplicity, sobriety and curiosity represented by the embossed logo on the 700 gram black paper that exists on the market.