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JUS • Juice Up Saigon

CompanyM — N Associates
Lead DesignersDuy — N
Design TeamProject & Production Manager: M — Lan
ClientJUS • Juice Up Saigon
CreditsMonkey Minh, Hau Le, Dion, Ben Pham, Lam Trung
Prize(s)Silver in Print / Corporate Identity, Gold in Print / Collateral Material
Entry Description

JUS, short for Juice Up Saigon, is a raw, cold-pressed juice company founded in 2015.
Our mission was to research and find the right solution both in terms of a visual identity as well as art direction to create an unique sustainable cold-pressed juice brand in Vietnam. Based on the concept of equilateral triangle of yoga that connects body — spirit — mind, we created a unique triangle-shaped bottle. The logo was designed as simple as it could be, with organic curves and unbalanced weight-arms, to create a natural visual identity that reflects the brand’s organic ingredients.

Bio

M — N Associates is a Saigon based boutique design consultancy, started with M — Lan and Duy — N, from a dream to create meaningful cool brand identities.

We approach creativity differently.

We believe that great designs are not only to create sustainable system but also maintain intelligent strategy. Our works embrace a diverse range of creative solutions across brand and graphic system, products and packaging, websites and digital experiences, architecture and interior direction.

Awards and Prize

A’ Design Awards — Platinum Graphics & Visual Communication Design — Mångata Pâtisserie, 2018
A’ Design Awards — Golden Packaging Design — JUS, 2018
Graphis Branding 7 — Gold Award Winner — Mångata Pâtisserie, 2018
Graphis Branding 7 — Silver Award Winner — JUS, 2018
Graphis Branding 7 — Silver Award Winner — labels :, 2018
German Design Award — Packaging Winner — JUS, 2018
German Design Award — Visual Identity Winner — labels :, 2018
IDA — Gold, Collateral Material — JUS, 2018
IDA — Silver, Corporate Identity — JUS, 2018
The One Club — Shortlist, Logo — Leman Jewelry, 2019