Sunny Days

Sunny Days is a brand of handmade, wooden toys for small children to teach them about colors, geometry and healthy competition. Instead of a literal sun representation, we chose to create the logo through a typographical interpretation of how a sunny day full of fun games and friendship would feel like. A custom typeface is created with the option of letters turned in 45 degrees angle, giving the type a fun dynamism and making the logo distinctive even when it is used without color. The bright, saturated color palette of the brand is directly inspired by the colors used for the games.

Elif Ergür has over 10 years of experience designing and executing brand identity systems for companies of all sizes.
In her approach as a designer she prioritizes strategic thinking, partnership, attention to detail and creative intuition.

IDA Design Awards 2017 Honorable Mention
IDA Design Awards 2018 Honorable Mention