Bank of China (Hong Kong)’s New Concept Branch

CompanyOne Space Limited
ClientPearce Gregory
Designer
Entry Description

Bank of China HK engaged One Space to help rejuvenate their retail banking offering. We developed not only a refreshed brand identity, but also re-engineered a wholly new customer service model that brings together staff and customers in a more open, friendly and accessible manner. This prototype branch includes three floors of banking, which we completed in 2013, and a major multi-storey façade re-design, currently under development Faced with an increasingly competitive market environment, BOC briefed us to achieve a step-change in visibility, leveraging their already expansive branch numbers towards greater streetscape impact and brand recognition. The interiors are spacious, well-illuminated, flexible and welcoming. The street-facing Ground Floor entrance hall can accommodate exhibitions, financial planning seminars or community events, alongside 24-hour banking. A dramatic, sculptural staircase links the street level entrance hall to the banking halls above. On Level 1, tellers are positioned in a more cordial relationship to customers, and privacy-screened customer service desks facilitate more confidential interactions. At the Level 2 Wealth Management Centre, we created a wholly different service model that better engages the Relationship Managers and customers in a more relaxed setting. Behind a sweeping curve of glass, finely crafted private rooms encourage more open dialogue and foster trust. Our 3-dimensional facade concept – inspired by the enduring symbolism of bamboo in ancient and modern Chinese arts and literature – delivers a refreshed expression of the trusted BOC brand that is instantly recognisable, highly visible and memorable.